Tuesday, June 21, 2016

This is a Prada store opened in the desert, high cold that never sell a package

 Today said a pretend bility is high, is a Prada store open in the desert.


 Close shot is like this.


 The shop doesn't sell things, also won't vending, no salesperson only goods.
 Store location is in a remote town in Texas Marfa, just beside the desert road, so its name is "Prada Marfa".
 Built its artist called Elmgreen and Dragset, this is one of their work, it is said that the artist was originally think modern urbanite too blind pursuit of luxury and extravagance, so want to a kind of criticism, Texas town built on it.The town has a lot of American characteristics,less people,desolate,What a horror film chainsaw massacre are taken in this town.Marfa Texas town, a remote!With the flourishing city has a very strong contrast.
 Of course this mess with the behavior of the logo is not allowed, but Miuccia Parda itself is also a deeply love art designer, know after this move far from prosecution is also support the establishment of the shop, and very generous chose released in the fall of 2005 luxury item as goods store layout.
 But in the store set up soon, shop had been robbed, and the goods inside is empty.Later when the display all shoes just to put a bag is not at the bottom of the semi-finished products, two artists also installed cameras in a shop.
 Later, some question this is a brand and artists together to do a show, think this move was suspected of advertising marketing, and the Dragset Elmgreen early explained: "Prada Marfa not Prada brand appointed we build works. Due to ms Miuccia Prada on the personal interest of modern art, authorities have given the right to use our logo brand. In addition, she donated to the in-store display of bags and shoes. The item is a sculpture in the history of the show, has never been updated. The precise definition of advertising should be beyond the items with logo logo on it. Only when a company initiative to hire people to do identification and pay the cost, or is it a self-constructed identity to promote products, the logo is advertising."
 Then it becomes the one of the most  unique desert scenery line, often have a passenger to go to see it, many celebrities also have been to, such as Beyonce, This action has become classic, a lot of fans to follow later.
 There are a lot of passengers not only, still have a lot of specially run to take big here.
 In addition to stretch out a pair of very famous paintings, you remember 《Gossip Girl》Lily home wall "Prada Marfa" sign? Refers to the shop.
 At the bottom of the 1837 mi is 1837 miles from New York to Prada Marfa shop of the earth's distance.
 Then all those who have high pretend bility love this picture very much, hang at home display style.
 Can see the office place.
 In the bedroom feeling is also very suitable.
 But the existence of the shop is not always so smooth, in addition to being mugged, also because of illegal structures required demolition, a few years ago but then under the boycott of the artist and the town people to survive, they had also opened to facebook is dedicated to the joint to rescue the art shop.
 Avoid forced demolition, in 2014, PRADA Marfa concept stores also have suffered a serious damage, the wall on both sides of the store has been spilt on the blue paint, ads on the door was plastered with TOMS shoes, French painter Henri Matisse (Henri Matisse) as saying "it takes courage to create" also throw is written in the door with cardboard.In addition, there are many other sabotage concept stores around the store, and have a banner that read "TOMS shoes will inspire more americans suffering people" to help developing countries.

 Until now we don't know whether this "attack" TOMS brand dry, TOMS shoes is a shoe brand of Argentina, with its "you a pair of, a pair of her" slogan, which means you buy a pair of TOMS shoes, they will give a pair of shoes for poor areas children.The TOMS company, said a spokesman for themselves do not know what had happened.Due to the site of the camera not photographed the scene, now also don't know who the perpetrators were.
 But also some people said it was Prada brand yourself to do a show, but I think if a showoff won't go in to other brand advertising.But continued to build complete.
 When reports of others say the damage is because people want to make this concept stores out of Texas, and respect of Texas is not released any statement, prada official said, even if out of this place, the concept of prada store action also can't stop, they are working to build "the country's worth a look" highway concept store.Prada Marfa could have been really special, in addition to suffer the daily sun wind rain, also often play passengers graffiti.
 After the night light up the lamp of Prada Marfa more lonely, standing in the vast expanse of desert, more let a person feel this is the one thing really need courage.
 Finally thanks to designer Miuccia Prada and artists Elmgreen and Dragset, fortunately, they didn't let us have see such a style of a work of art.
 Hope to have the opportunity to go to the scene look at the really.










































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