2016-2017 is the hermes Birkin can hot skill is not to sell to who

  The most prominent in Hermes bag to hold hundreds of thousands of price Birkin,although there are too many people poking fun at it your way,like a car carrying in the hands of the general,didn't hinder the people want to have it.In the dream,in addition to the expensive price,its rarity also become Birkin difficult with reasons.The quality of the Birkin, seiko spy, and timeless style worth waiting customers.But behind this "wait" and interesting?

  French luxury brand Hermes Birkin average price was $60000,the most basic is $10000。Someone said,"the world has two kinds of package,a luxury handbags,a Birkin."This sentence and derivative known as: "there are two types of people in this world, those of the Birkin, and the rest of us."
  Over the past 30 years, this package became a synonym for wealth and power.It is said that even if you live in New York's upper east side, you also won't have a sense of belonging, only take this bag, you just got into this circle of the tickets.
  Luxury brands of the company's sales magic weapon is not only expensive,but lies in the "scarcity",scarcity means that identity, means that the priority.
  Hermes is the best spokesperson for this strategy,Birkin in addition to the price at $60000,also may let you wait for 2-4 years.
  About never buy Birkin,Hermes is the explanation of our bags are all French workers handmade,12 hours to produce a Birkin.Workers must go through a long time of training ability is qualified to make this bag.On the other hand,this bag is some of the leather is made of crocodile and ostrich,raw material is scarce.
  But now some people have another explanation.Working in the advertising industry for years,Josh Weltman believe that Hermes have 30 years of time to training the workers,if they really want to produce more,to be really easy。to put it bluntly,"this is completely marketing".

  NPR made several experiments,A young woman went to the store for the first time inquiry Birkin,was rejected.maybe she seems inadequate,a second experiment,please a man pretend to choose Birkin bags as gifts for his girlfriend,the result was rejected.
  Most of the staff want to let you feel warm in the store,but Hermes deliberately refused to you.Weltman says: "they deliberately to do so,because it will make you feel is worth this package,the package is on behalf of my identity."
  It's like the more difficult it is to join a club,the easier it is to arouse your desire.Many people think,Hermes do also want to pay the price,refused to each customer means rejected the $60000 in revenue.But they neglect a factor:only keep this scarcity,and maintaining a customer as to the identity of the threshold,the hermes brand is the real market value.

   But sometimes,the definition of identity is also very vague.NPR's last two experiments reveal the success how to buy a Hermes bag.An experiment of three strong customer requirements to a Birkin, even to the point of rudeness,the clerk booked a helpless so for him。The second experiment,after customer bought dozens of Hermes scarves, freely asked the clerk,"do you still have that Birkin?"So the salesman sold a to him.
   If before a case is forced,after a case is purely the purchasing power of the certificate.These things in the hermes,President of the《luxury》of the book are invisible,there only talk about grace.

   Naturally,these people who buy a Birkin the next step is to share with others "I once how hard for this package",this also is this bag become more and more people are longing for a reason,as long as this desire,hermes will continue its customers "filter".